Apple brings iTunes to Samsung TVs as it seeks new revenue

Las Vegas (CNN Business)Apple is opening up its ecosystem to one of its biggest rivals by giving owners of Samsung TVs direct access to iTunes content.

The new app will allow people to watch movies and TV shows they’ve already bought on iTunes, or buy new ones. The odd marriage will even let people use Samsung’s Bixby voice assistant to play iTunes content. Samsung Smart TV’s will also run Apple’sAirPlay 2, which lets users play videos, music and photos from iPhones and other Apple devices on speakers and TVs.
Apple (AAPL) is not known for sharing. The company has long prided itself on the tightly controlled universe of apps available on its devices. That approach has helped persuade customers to stick with Apple products, but it also limits the reach of subscription services like Apple Music and iCloud at a time when the company needs that extra revenue more than ever.
    Apple showed signs of loosening its grip in November when it announced that Amazon’s (AMZN) Echo devices would support Apple Music. The two companies also struck a deal that allows Amazon to sell Apple devices directly, in exchange for cracking down on unauthorized third-party sellers on the site. A year earlier, Apple finally allowed the Prime Video app on Apple TV.
    Still, a deal with Samsung is even more interesting, as the giant smartphone makers have a complicated history.
    They spent years locked in a costly legal battle over patents after Apple claimed Samsung had copied parts of the iPhone design. At one point, Apple wanted Samsung to pay $2 billion, and the case ended up at the US Supreme Court. The companies finally settled last summer for an undisclosed amount.
    Samsung and Apple do know how to work together in some areas, though. Samsung used to make chips for Apple devices, and it now makes displays for iPhones.
    “The company has historically had rocky relations with other hardware makers, preferring to imagine a world in which everyone buys an Apple device, then powers it with Apple services,” said James McQuivey, an analyst at Forrester Research. “This was the model for the original iPod, as most people forget. You couldn’t use iTunes on a PC originally. Eventually Apple got wise.”

    Apple’s services push

    The new deal to put iTunes on Samsung TVs shows Apple is open to even more cooperation.
    “We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs,” said Eddy Cue, senior vice president of internet software and services at Apple.
    As Apple’s sales of iPhones and other devices has slowed, the company has increasingly turned to its services business, which includes iTunes, for growth. The division — which also houses the App Store and Apple Pay, as well as Apple Music and iCloud subscriptions — brought in $10 billion in revenue last quarter.
    Putting iTunes on Samsung TVs also sets the stage for an Apple streaming service that could go up against Netflix (NFLX). Apple has been snatching up original content and is expected to launch its service later this year.
    For Apple’s streaming services to flourish, the company has to look beyond Apple TV, which has struggled to compete in the living room with Amazon, Roku, Google (GOOGL) and TV manufacturers.
      “Apple is selling TV devices fairly briskly, but it won’t ever reach the penetration Samsung has,” McQuivey said. “And given how important services revenue has become for Apple, it makes tremendous sense to put the iTunes store on Samsung’s platform.”
      The tie-up with Samsung suggests Apple is willing to try other approaches to reach more eyeballs.

      Original Article : HERE ; This post was curated & posted using : RealSpecific


      Recommended PRODUCTS
    • Apple cider vinegar secrets reveled. This can change your life.
    • Are you frustrated that your expensive karoke player does not let you play.
    • Discover One Weird Trick That Forces Your Body To Eliminate Hemorrhoids In 48 Hours
    • Learn To Attract and Seduce Women With Words
    • Change Your Mind, Change Your Life Influence Your Mind and Others.
    • Protect Your Family with Parental Controls Download Internet Filter Now
    • Details How to instantly generate all profits and business with practically no work on your part
    • The scientifically proven way of adding inches of real height at any age.
    • Learn How To Build A Million Dollar Medical Transportation Company
    • This Affiliate System Will Have You Raking In Massive Commissions From Affiliate Marketing.
    • Instant Product Publisher Brings You Brand New Fresh PLR Material Every Month.
    • The stunning secret of turning your wife on with the push of a button.
    • ApeSurvival is all about survival and self-defense products, tips and news.
    • Build a free viral email list on autopilot and make thousands of others do it for you.
    • Quickly cure your acid reflux and enjoy permanent freedom from heartburn
    • The New Video Guides Show's How To Build A 3d Solar Panel.
    • Clickbank Ads
       
       


      RELATED PRODUCTS
    • Are you frustrated that your expensive karoke player does not let you play.
    • Apple cider vinegar secrets reveled. This can change your life.
    • Put small animated peel image at the top corner right or left on webpage
    • Instant Product Publisher Brings You Brand New Fresh PLR Material Every Month.
    • The Latest Boat Design Software Start building your dream Boat In 5 Mins
    • Discover How To Add 20lbs To Your Bench Press, 15lbs To Deadlift, And 20lbs To Your Squat In 3 Months
    • Reveals 1 Unusual Tip To Eliminate Excessive Sweating Forever In 48 Hours
    • Become A Certified Usui Reiki Healing Master With The Latest Reiki Certification Program.
    • Discover How Your Beliefs and Emotions Affect Your Ability To Achieve All Your Goals And Dreams.
    • Enjoy A Normal Life Without Ever Having To Deal With The Gloom And Doom That Hypoglycemia Brings
    • Don't Pay Taxes You Don't Owe Most Pay Is NOT Taxable Find Out Now.
    • Learn how to make wonderful smelling candles that put expensive candles sold in stores.
    • Change Your Mind, Change Your Life Influence Your Mind and Others.
    • Learn How To Build A Million Dollar Medical Transportation Company
    • Discover A Habit Busting Program Gives You The Ability You Have Always Wanted.
    • Clickbank Ads
       

      Thank you for taking the time to read our article.

      If you enjoyed our content, we'd really appreciate some "love" with a share or two.

      And ... Don't forget to have fun!

      Recommended

      Sellin Messenger OTO3 : Shot Messenger Reseller (1000 Licenses FE and OTO1)

      Build Unlimited Fb Messenger Subscribers List For Each Fb Page and Broadcast Unlimited Messages To Unlimited Subscribers For FREE

      IFL - GOLD Funnel Club - PRO (Discount)

      Instant Funnel Lab - The Newbie-Friendly, Cloud Based Software That Creates High-Quality Sales Funnels With Done For You Products You Can Sell In Just 60 Seconds

      PIXELCOVER - 100+ Incredible Kindle Book eCover Design

      100 DFY Kindle Book eCover Design Templates for Book Author and Kindle Seller

      Leave a Reply