Donald Glover, Adidas, Nike, and the Fight for Cool

Recently, in a group chat, I expressed excitement over an unlikely piece of work: a new short film from Adidas. The sportswear corporation, which now also counts Beyoncé as a "creative partner," had teamed up with Donald Glover to make a series of vignettes featuring him and the actress Mo'Nique trading comic tête-à-têtes. Directed by longtime collaborator Ibra Ake, the film embodies Glover's typical patchwork: It's wonky, narratively indeterminate, and crammed with wit and the occasional inside joke.

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