Double Vision: Looking Back At A Commercial Icon

While lots of renowned images have actually been developed as part of effective marketing campaign, some icons have histories as amazing as the products they back. For example, did you understand that the Doublemint Twins initially appeared as just illustrations?

They debuted in print marketing for the well-known gum in 1939 to interact its double benefits: a “double wrapped” wax-coated paper seal and a “double peppermint” distillation process utilized to produce a sweeter, smoother taste. These showed twins ended up being the brand name’s signature and were drawn in ever-changing matching hats for cars and truck card and poster advertisements.

It wasn’t till 1960 that the first live twins appeared in television commercials. They sang a catchy theme song that motivated gum chewers to “double their satisfaction” and “double their fun.” New sets of twins were cast for commercials throughout the 1970s to 1990s and most recently reestablished in 2005, as Wrigley continued to use enjoyable variations on the double theme.

Now there’s another kind of twins associated with the 90-plus-year-old hallmark minty taste: Doublemint Twins mints. Like the namesake gum, these mints offer “double good, double fun” but with a blend of two tastes in a single mint.

New tv commercials build on the brand name’s heritage of the campaign and the distinct jingle however with an unforeseen twist as audiences are introduced to a new set of twins-two extremely various people that are dressed alike as twins.


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