In One Tweet, Kylie Jenner Wiped Out $1.3 Billion of Snaps Market Value

Snap Inc.’s flagship platform has lost some luster, at least according to one social-media influencer in the Kardashian-Jenner clan.

Shares of the Snapchat parent company sank 6.1 percent on Thursday, wiping out $1.3 billion in market value, on the heels of a tweet on Wednesday from Kylie Jenner, who said she doesn’t open the app anymore. Whether it’s the demands of her newfound motherhood, or the recent app redesign, the testament drew similar replies from her 24.5 million followers. Wall Street analysts too have begun to notice, citing recent user engagement trends noticed since the platform’s redesign. 


Jenner’s tweet was followed late Thursday by one from Maybelline New York, asking its followers if it should stay on the Snapchat platform. The beauty-product brand owned by Paris-based L’Oreal SA said its “Snapchat views have dropped dramatically,” but it still wanted to connect with its followers.

Citigroup analyst Mark May downgraded the stock to sell from neutral earlier this week after seeing a “significant jump” in negative reviews of the app’s redesign. He expects the reviews could cause user engagement to fall, hurting financial results.

Meanwhile, as the app takes criticism, Chief Executive Evan Spiegel may become one of the highest paid executives in the U.S. After the company’s IPO last March, Spiegel got a $636.6 million stock grant that will be payable through 2020.

"Still love you tho snap," Jenner hedged in a later tweet.

    More From this publisher : HERE ; This post was curated using : TrendingTraffic


  1. Brand New Set And Forget Style Forex Product Calculating Levels Using Excel
  2. Register to learn the fundamentals about stock trading with out free tutorials.
  4. Invest like a billionaire the weekly unveiling of investment ideas.
  5. Discover Why the Nigerian Stock Exchange Should Be Your Next Playground
  6. To know that 34 of americans are obese in which 6 are in the extreme
  8. Learn How About Starting a Flea Market Business That Easily Makes You Extra Income.
  9. Stock alerts are sent daily and on weekends with an explanation of analysis
  10. Turn Your Wordpress Or Phpfox Site Into A Money Making Machine With This Plugin.
  11. Start making huge money dealing in stock trading by following the brand new money making method
  12. Insights how to make money regardless of market direction in 11 modules
  13. A software suite that hooks DIRECTLY into the most powerful trading platform on the planet - MT 4.
  14. Clickbank Ads

    Recommended Products

    Vyco Agency License

    Ability to distribute 20 unique license keys to your virtual assistants plus advanced training.

    AdSmartly Elite

    AdSmartly Is a NEW 1-CLICK SOFTWARE THAT CAPTURES Email Leads Of Clickers, Likers and Commenters Of Your FB Ads Instantly on Complete Autopilot Without a Landing Page or Optin Form.

    Push Button Traffic - Coaching

    The All In One Video Launch Jacking App

    Comments are closed