Tiny Esino Lario claimed all its assets were up for grabs but it was actually working with a tech firm to raise awareness of issues facing villages
Last month a mountain village in northern Italy put all its assets up for sale. A website advertised that everything must go.
Street signs started at 1,250. A pilgrimage site cost around 600,000, with a 15% discount applied. The town hall was a bit cheaper 200,000. Benches came at 280 each, but with an enticing three-for-two promotion.
In a full-page advert placed in almost all of Italys top newspapers, Esino Larios mayor, Pietro Pensa, lamented the reason for the mass sell-off: a lack of resources to fight the villages depopulation.
Sadly, we no longer have the resources to fight against problems bigger than us, he said. I have decided  to sell the most symbolic places of Esino Lario.
The initiative attracted widespread national media coverage and scores of potential buyers. But on the day sales supposedly began online, something about the website looked off. Prospective customers were unable to purchase anything instead, they were redirected to a page asking them to share pictures of the items on social media. The sale was fake news.
This post was curated & Posted using : RealSpecific
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