Donald Glover, Adidas, Nike, and the Fight for Cool

Recently, in a group chat, I expressed excitement over an unlikely piece of work: a new short film from Adidas. The sportswear corporation, which now also counts Beyoncé as a "creative partner," had teamed up with Donald Glover to make a series of vignettes featuring him and the actress Mo'Nique trading comic tête-à-têtes. Directed by longtime collaborator Ibra Ake, the film embodies Glover's typical patchwork: It's wonky, narratively indeterminate, and crammed with wit and the occasional inside joke. Jason Parham Ramy Is an Essential Voice for Millennial TV Jason Parham Lil Nas X's 'Old Town Road' Already Encapsulates 2019 Jason Parham When Black Horror Consumes Us The film, of course, wasn't just creativity for creativity's sake; it is essentially one …