Double Vision: Looking Back At A Commercial Icon

While lots of renowned images have actually been developed as part of effective marketing campaign, some icons have histories as amazing as the products they back. For example, did you understand that the Doublemint Twins initially appeared as just illustrations? They debuted in print marketing for the well-known gum in 1939 to interact its double benefits: a “double wrapped” wax-coated paper seal and a “double peppermint” distillation process utilized to produce a sweeter, smoother taste. These showed twins ended up …